The Results

“By far the best team I’ve ever worked with. They truly understood the look I was going for and completely nailed it!”

Redesigning a campaign management platform.

Jumbleberry’s campaign management tool was deep and confusing. Users circumvented it by calling an account manager directly.

Papaya was brought in to simplify the tool, and find a design solution that would help reduce account management’s time spent on the phone.


Reduction in Call Volume

Where we started

HitPath is a legacy software designed with the best intention of its era. The challenges it had were predominantly found in information architecture and navigation.

How we finished

We reviewed the pain points and business goals of jumbleberry, and brought them together to allow users to navigate campaigns and chat with agents easier.

Where we focused

When diving deep into the research, there were 3 distinct challenges that surface